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2015 VMworld Top 10 List: What’s the Buzz?
Lots of information from VMworld 2015 and as usual the show floor was the place to check out the reality behind the PowerPoint slides… VMware has done a better job than most tech vendors at delivering innovation and products that really help customers. Let’s check out the Top 10 things from VMworld first 2 days.
- Cloud Academy and the “Squeaking Apps”
VMware used this surreal headmaster to introduce the curriculum at the Cloud Academy and the One Cloud, Any Application, Any Device mantra. But the guy with the cloud head was scary and when the squeaking apps attacked VMware President, Carl Eschenbach, you sensed that he really did want to kick one of the little guys…
- Applications are becoming Hybrid, Driving the Need for the Unified Hybrid Cloud
VMware has been talking about “Hybrid Cloud” for a while, but at VMworld 2015 it become “Unified”. The change to me was the focus on applications. Why do you need a “Hybrid Cloud”? Because we all know that applications are becoming Hybrid for cloud native apps, as enterprises seek to use SaaS versions of their applications and as multi-tier apps become have cloud and on-premise components…
- Two VMware Options to Leverage Containers: vSphere Integrated Containers and VMware Photon Platform
VMware spent a lot of time talking about their approach for cloud native applications and at VMworld they put some meat and products behind the story.
- For customers who want to use containers within their infrastructure, VMware announced VMware vSphere Integrated Containers, to allow a VMware environment to recognize the characteristics of the container and the VM.
- For customers developing CNAs from scratch, they announced that “they would create a new platform. The approach builds on “project photon” announced in Feb 2015, and becomes VMware Photon Platform.
- VMware Workspace Suite Takes Shape
For a couple of years, VMware has been talking about End User Computing in terms of “how end users access applications on multiple devices”, which encompassed mobility. At VMworld the products behind this vision became much more clear with SDDC as the underlying infrastructure, Desktop VDI consisting of traditional VDI, Mobility Management as defined by AirWatch as the second pillar, and new content collaboration tools as the third pillar of the VMware Workspace Suite
- Best Quote of the Keynote – from a Customer!
- Virtustream for Managed Unified Hybrid Cloud
Virtustream is now a Federation company, joining EMC, VMware, Pivotal, RSA and VCE. CEO Rodney Rogers outlined the value proposition for managed services above the virtualization layer. By aggregating unused infrastructure capacity into what Rogers called micro-VMs, Virtustream can drive tremendous improvements in resource utilization – and save lots of money on hardware…
- EVO Rack Becomes EVO SDDC / EVO SDDC Manager
More name changing from VMware, but the change makes sense to me… While this integrated, converged infrastructure + SDDC platform has been for some time with versions from suppliers like EMC, the full “Rack” version including VMware NSX and management has not been announced. EVO SDDC seems to come in 2 versions – one with the converged hardware and the full SDDC, and one that has the SDDC portion that enables you to manage an existing hardware stack.
- NSX is a Game Changer – Architect Security into the SDDC
NSX has been around for 2 years and VMware talked about customer momentum that was “horizontal” (not limited to a few verticals or really big companies). The Network was positioned as the underlying fabric needed for a unified hybrid cloud – but security is a gap today that the micro-segmentation of NSX uniquely solves.
- Hybrid Networking is the “tough problem”: Solved by NSX in for the Unified Hybrid Cloud
Organizations cannot get to the agility they need with the current network bottleneck. By providing a virtualized layer customers are finding that NSX gives them the network services they need across boundaries – including cross-cloud vMotion!
And the #1 VMworld Moment is “Cross-Cloud vMotion”
In the Monday General Session, VMware CTO Ray O’Farrell and VP of Engineering Yangbing Li demonstrated this capability, which I believe they said as in “Tech Preview” at VMworld. The industry has been looking for long distance for a while and demo of cross-cloud seemed pretty darn exciting to the audience…
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Channel Not Ready to Sell? 2 Simple Steps to Enable Channel Revenue (Part 2 of Series)
In last weeks’ post I talked about the “5 Natural Laws of Channel Enablement”, and how following these approaches can help technology vendors “Climb out of the Box™” and drive more revenue through their channels. We also talked in detail about Natural Law #1 – the importance of enabling your partners to do something specific – not just know more about your product.
The 5 Natural Laws of Channel Enablement
- Enable Your Channel to Do something (not Know something)
- Enablement ≠ Training – Training and Tools must go “hand-in-hand”
- Channel Sales Training ≠ Vendor Rep Sales Training – Enable Channel partners based on how they sell
- Enablement must be “Packaged” within a Channel Program, to drive adoption and channel revenue…
- Sales Engagement: How channel enablement becomes revenue $
This week I will talk about talk about Natural Law #2 and difference between enabling your channel and training your channel…
What’s Up at VMworld? The Top 10 List from Day 1 Keynote
Monday, August 26th was Day One of VMworld and in this post, I will reflect on what happened, and what did not happen. In my observation, VMworld is unique in the tech world in that there are actually things announced that can represent a fork in the road for the tech industry. It’s not Apple announcing the first iPhone but hey, it about as “sexy” as data center infrastructure gets…
So what was announced at VMworld so far? It definitely depends on your perspective what makes news, but below are the things VMware appeared to be focusing on. I will do the list like David Letterman’s Top 10 List (just imagine we are living in the days when he was still popular…)
#10 The Power of AND (rather than OR) (more…)
What’s Next on the “Cloudy” VAR Landscape: What’s a VAR To Do …?
If you’ve read previous posts for my “Climbing Out of the Box” Blog, you may have noticed that the point of view is from the vendor perspective – e.g. “How do I sell more of my product to customers?” You also may have noticed that the #1 piece of advice has been to “put yourself in the shoes of the customer” to understand their challenges and how your company could help, so that you can market and sell your products as part of solutions that connect to the customer perspective.
The same dynamic holds true for your sales channels and your channel partners. As the customer requirements for buying IT products move toward solutions, outcomes, software and SaaS/cloud services (rather than hardware and point products,) your channel has had to evolve from the traditional hardware-centric model. For your company to be successful, you need to be talking to your partners to understand the channel perspective, and you need to be taking steps to create new sales opportunities for you and your channel partners that reflect the changing sales and channel model…
Guest Blog Post from Thom McAleer (more…)
“Climbing Out of the Box”™ 